— PROJECT

Watsonfinds

UX/UI, Logo, and web design for Watsonfinds a sentiment analysis that predicts the evoked emotions by a piece of content.

Client
Personal project
My Role
– UX/UI & web design
– HTML5 & CSS3
– Logo design
Credits
Max Ortu – Developer, data analyst and co-founder

The Overview

IBM was one of the first companies who started building solutions with artificial intelligence and I was amazed by this new approach, specially by the Tone Analyzer.

Inspired by this, Max Ortu and I, had the idea to create a sentiment analysis that could provide, to authors, copywriters and all kinds of content creators, insights about the emotional tones of their content and a way to determine the emotions that their audience may perceive as they read it.

At first we designed a product that would connect and fetch the data from IBM Watson’s core, later on, we relied on Max’s past experience in Machine Learning to create our own data classifier, which is now the core of most of the products that we are still working on together.

— DESIGN OF

Branding Efforts

Logo Design

I am not a logo designer, but this time I wanted to take the challenge, since it was our project and we knew what was needed to make it happen.

My approach on the logo was very simple, I wanted it to be easy to catch and adaptable. This way it could be placed everywhere, from ad banners to inside actionable buttons.

Following, a couple of links where you can see how the logo was used for a banner and social media cover:

Wordpress plugin

— DESIGN OF

Web App Screens

— EDITING OF

Promotional Video

To make this video tutorial on how to install the Watsonfinds tool as a WordPress Plugin, I recorded my screen doing it step by step and wrote down a speech which was converted to voice using IBM Watson Text to Speech Tool. I had a lot of fun making this video.