UX/UI Design of a web app that helps contractors to find and manage government business opportunities.
I was hired by FBO Biz to design a cloud-base solution that would bring a better way of managing and winning government contracts.
The biggest challenge was that the public solicitations published by the government had lack of organization. That’s why my aim was to design a product where the user could easily find and bid on solicitations, and at the same time maintaining an organized workflow during the bidding process.
As a result, I designed a web application that empowered the user to effortlessly find opportunities that fit their business capabilities, also bringing the clarity to follow up and keep track of any updates during the process. All this in a software that could be easily integrated with the company’s way of doing business.
Since the first instance, I had to be clear on what features would be free and premium. As well as defining in what steps of the user journey will the offer to upgrade be presented to the user.
Selecting a modern color palette was the first step. While other competitor platforms use a boring dark-blue, as if we are still in the Windows95 era, FBO has its own unique vivid colors.
- Light Sea Green
- Yale Blue
- Purple Heart
- Deep Lilac
Components with visual contrast was very important for a user that was accustomed to that old Windows95 type of design. So the aim was to make things prettier without being too delicate.
After my research, I found out that colors created a better visual segmentation for the user, helping him to easily navigate the dashboard based on color memory.
A gov solicitation contains around 20 items of information. Which I had to reduce to 7 to fit in a table, deciding what items will spark the user’s interest to bid on a project and see all its requirements.
If you would like us to work together, just get in touch through the contact form or feel free to call or send me an email.