About me

I’m Alfredo Gutierrez, a Venezuelan designer based in West Palm Beach, Florida. Currently designing B2B operational software as part of the UX team at TFC.

In my 5+ years of experience, I’ve helped scale multiple startups and visionary companies in the creation of digital products through dedicated efforts as a designer. I have designed both functional and appealing interfaces for B2B companies in industries such as the healthcare industry, the surrogacy industry, the legal service industry, and the public sector (government contractors).

I went to college to study Marketing because I knew it will teach me to better understand people’s needs and behaviors. Even though I have an introverted personality, I care a lot about people’s intentions, being that the fuel for my empathy, a feeling I believe every designer should constantly feel when performing their labor.

How everything started

I heard once that you should find whatever triggers love in you because that would change your life and the lives of everyone around you.

I designed my first website when I was 14 years old…

And I remember being thrilled by thinking that something that I designed from a desk in my living room could be seen and used for someone else in another part of the world.

Since then, very few things have made me feel the same way I feel when I receive feedback from happy users saying how an interface that I designed for them is improving their processes and making their business grow.

Something that’s very important to me, is to see how my efforts are contributing to the growth of the company that I’m working for. Witnessing how my contribution impacts the lives of our clients is a huge motivator to continue to love and enjoy my labor as a designer.

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Work History

Currently working on creating and maintaining a stable version of a design system that will significantly increase the productivity of the company in the creation of operational software for our clients. The fact that this design system will allow the company to transition from a service to a product company is what I find the most motivating.

Two Fish Creative is a software agency that helps companies improve their processes with custom software that’s beautiful, reliable, and easy to use.

  • Designed the UX/UI and coded the markup and style (HTML5/CSS3) of Evoke, a web app that tells social media influencers how people feel about their brands by analyzing the emotional tone of the comments made by their audiences on their posts
  • Designed the UX/UI and coded the markup and style (HTML5/CSS3) of Watsonfinds, a WordPress plugin that determines people’s emotions after reading your content. This tool also helped us to increase the reach of our marketing campaigns by using more emotional copywriting
  • Designed the UX/UI and coded the markup and style (HTML5/CSS3) of a web application to find and manage government business opportunities. Allowing the company to speed up the solicitation management process and win more government contracts
  • Designed a business presentation of the product exclusively for investors that got us the first investment of $100,000 to start off the web application
  • Designed the UX/UI and coded the markup and style (HTML5/CSS3) of a mobile app that improved the logistics department by successfully meeting all requirements for government shipping and military packing

FBO Biz is a company that helps contractors to find and manage government business opportunities.

Designed and built a set of WordPress themes based on the different types of businesses of our targeted audience that accelerated the delivery of web projects for our clients

Itly.com is a company that accelerates e-commerce activities in the United States for Italian brands.

  • Collaborated with the Marketing team to redesign and build a better structure of the lead generation forms of the agency. Accelerating the process for account executives to assist potential clients more efficiently
  • Designed my first project UX/UI and coded the markup and style (HTML5/CSS3) one of the first web apps in the city dedicated to food delivery

OMM is a branding agency focused on celebrities and the music industry.

A little more about me…

Outside of work, I’m passionate about surfing, music, learning languages, photography, traveling, and poetry.

I share my thoughts and tutorials on design, projects, and personal life in my blog. You can also see what I’m currently working on in my professional changelog and everything I’m up to on LinkedinTwitter, and Instagram.